Provar

“We were recommended to Wholegrain by a trusted advisor and the experience was exactly what we were looking for. For the duration of our website redesign project, from proposal to requirements gathering, design, build and go-live, the entire Wholegrain team was helpful, friendly, collaborative and well-informed.”

         – Hetty Boardman-Weston, Head of Marketing

Global, results focused discovery

As Provar were starting over following a recent re-brand, we started with a detailed discovery session, going right back to the start, with a focus on Provar’s wide audience and what they would want when visiting the new site. We broke the audience down into four main categories – Potential customers, existing customers, third-party organisations and potential employees – and created user personas for each of these, to help us map out each potential journey through the new site and how we could meet the needs of all visitors.

The discovery was held online due to covid restrictions, and this worked well for everyone as it made it easy to involve all stakeholders from the Provar team across different timezones, so all of those involved got to give their input from multiple perspectives.

Impactful design

Provar’s previous website was text heavy, and it wasn’t immediately apparent what Provar does or the benefits of this testing software. 

We pared back the design so there is less focus on the text, adding icons that quickly show Provar as the market leader in their field. This simpler, more striking homepage makes the new site both more impactful and more inviting. The new design also reduced the page load time to 1.9 seconds, making the new site faster and kinder to the environment. 

Before (left) and after (right)!

Thanks to the in-depth discovery, the user journey is also now much cleaner, so that people are more quickly directed to what they need – even if they are not sure what that is when they arrive.

With such a wide range of products, it was easy to get lost in the previous site. On the new site, there is a drop down menu when you hover over the Product title in the menu, which immediately shows all the available products, making navigation much quicker and easier. Changes such as this have helped the team to roll out new campaigns, which they felt unable to do with their old website. The ability to do this has had a significant impact, with their most recent campaign generating 100 leads! Organic site traffic has also increased by about 20% since the launch of the new website.

Optimised search function

The Provar website contains a wealth of information, much of which was hard to find in previous versions of the site. So, to make sure that people visiting the new website could quickly find all the information they need, we created an accessible resources section.

The drop down menu helps people to navigate to the right page for their needs, and within this section, we added an optimised search function to help people quickly find the relevant article, documentation, news and/or webinar.