International Foundation for Valuing Impacts
Creating a superlite, superfast website for an impact accounting organisation
Independent non-profit, IFVI (the International Foundation for Valuing Impacts), is an organisation that aims to bridge the gap between financial accounting and impact measurement. Operating at the intersection of accounting and sustainability, its mission is to build and scale the practice of impact accounting to promote decision-making based on risk, return, and impact.
We were delighted to work with IFVI in 2023, to create a new website in line with their updated brand guidelines, that raises their profile within the sustainability space.
- Super fast loading time
- A+ Website Carbon rating
C02 per Homepage view
Homepage Lighthouse Accessibility score
Homepage load time
One of IFVI’s greatest challenges is communicating the complexity of what they do in a way that’s easy to understand. So, to make both their message, and the way it’s delivered, as accessible as possible, we designed a simple, easy to navigate website that would help site visitors find the information they’re looking for quickly and easily.
Superlite design for a superfast site
To ensure that the new website would load as fast as possible, we created a super light design, taking elements from IFVI’s new branding guidelines and expanding on these, to create striking imagery without the carbon cost.
The page header was designed using an SVG of the ‘V’ of IFVI’s logo. This keeps the carbon footprint of the site down, and also reduces the effort required by the IFVI team when it comes to maintaining the website. They can easily add new pages or posts, without needing to source separate images to represent individual pages.
Having the same header on every page also provides a consistent brand experience throughout.
An A+ sustainability score
Keeping the website simple not only means that it loads fast, is easy to navigate and achieves a 100% accessibility score, it also is super sustainable, achieving an A+ rating on Website Carbon.