The Strand, London | Since 2007

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Wholesome insights from our journey to create a sustainable business, green the web and create better digital experiences.

We’ve introduced an Employee Activism Policy

  • Business
  • People

Written by Tom Greenwood - April 17, 2023

An interview with AI on the social and environmental impacts of AI

  • People
  • Planet
  • Tech

Written by Tom Greenwood - January 4, 2023

The advent of Green Digital Accessibility

  • Digital Sustainability
  • People
  • Planet
  • Tech

Written by Tom Greenwood - December 13, 2022

What would a sustainable WordPress community look like?

  • Planet
  • Tech

Written by Tom Greenwood - November 7, 2022

Can software and web design reduce e-waste?

  • Planet
  • Tech

Written by Tom Greenwood - October 3, 2022

Could sustainable websites increase energy consumption?

  • Planet
  • Tech

Written by Tom Greenwood - July 15, 2022

We need climate actions, not climate goals

  • Business
  • Planet

Written by Tom Greenwood - June 22, 2022

Is the metaverse really the future we want?

  • Digital Sustainability
  • People
  • Planet
  • Tech

Written by Tom Greenwood - April 22, 2022

Standardising website carbon calculations on Earth Day 2022

  • Digital Sustainability
  • Planet
  • Tech

Written by Tom Greenwood - April 22, 2022

Five years as a B Corp. What’s the business case?

  • Business
  • People
  • Planet

Written by Tom Greenwood - March 28, 2022

Reflections on 15 years of Wholegrain Digital

  • Business

Written by Tom Greenwood - March 19, 2022

The dark side of green web design

  • Design
  • Planet

Written by Tom Greenwood - March 9, 2022