The Strand, London | Since 2007

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Wholesome insights from our journey to create a sustainable business, green the web and create better digital experiences.

Why I’ve republished my book, Sustainable Web Design

  • Design
  • Digital Sustainability
  • Planet
  • Tech

Written by Tom Greenwood - October 9, 2024

Can charities lead the way to a more humane web?

  • Design
  • Digital Sustainability
  • Humane Web
  • People
  • Planet

Written by Tom Greenwood - May 2, 2024

We’ve improved our ethical screening policy

  • Business
  • People
  • Planet

Written by Tom Greenwood - February 7, 2024

The Wholegrain guide to ethical use of AI

  • Business
  • Humane Web
  • People
  • Planet
  • Tech

Written by Tom Greenwood - January 16, 2024

Will AI be good for the environment? 

  • Planet
  • Tech

Written by Tom Greenwood - December 15, 2023

The alternative guide to scaling a sustainable digital business

  • Business
  • Digital Sustainability
  • Planet

Written by Tom Greenwood - December 12, 2023

Our latest approach to Net Zero and carbon offsetting

  • Business
  • Planet

Written by Tom Greenwood - December 11, 2023

Slow travel to the Sloweb conference in Italy

  • Business
  • Planet
  • Tech

Written by Tom Greenwood - December 6, 2023

The challenge of calculating our company carbon emissions

  • Business
  • Planet

Written by Tom Greenwood - October 30, 2023

Helping our team to feel confident with money

  • People

Written by Tom Greenwood - September 26, 2023

Wholegrain has a new Managing Director!

  • Business
  • People

Written by Tom Greenwood - August 10, 2023

6 years as a B Corp – completing our third certification

  • Business
  • People
  • Planet

Written by Tom Greenwood - May 5, 2023