To create the best websites in the world, use our business as a force for good, and help to accelerate the shift to an Internet that's good for people and planet
Ambitiously Sustainable. Positively Brave.
As a certified B Corporation, we believe that business can be used as a force for good. This belief stems from our core values, which underpin everything we do – from the services we offer to the clients we work with and the staff we hire.
As pioneers of the London WordPress agency scene, we’ve been making world class websites since 2007. Our diverse team of experts are all passionate about sustainability and together, we aim to make sure our impact on the world is a positive one. The clients we work with have equally aligned values and, from Ecover to UNICEF, we help positive organisations by creating user friendly websites that are sustainable by design.
Founded in 2007 by husband and wife Tom and Vineeta Greenwood as a branding agency focused on sustainability.
We quickly morphed into a fully digital agency and London’s first specialist WordPress agency. Despite never advertising, we grew organically through word of mouth while retaining our small, friendly team culture.
It was in 2012 when M&S partnered with us to introduce WordPress to their business for the first time. It was a landmark for M&S and Wholegrain, setting the stage for us as a truly enterprise agency and we’ve never looked back. Since then we have continued to deepen our expertise and push harder to achieve our mission. In early 2017 we became a Certified B Corporation and a year later launched the first carbon calculator for websites.
To reduce our total carbon emissions (CO2/person) by 10% every year from 2017 and become a truly zero carbon business by 2026
To reduce the CO2/page view of all new websites by 20% compared to the previous website or nearest competitor (whichever has lower emissions)
To increase the proportion of our client’s websites using web hosting powered by renewable sources to 50% by 2020 and 100% by 2026
Our philosophy might seem abstract from our core business as a WordPress agency, so here are some tangible examples of how we are living our philosophy in practice.
We are a certified living wage employer and have an industry leading maximum wage ratio of 3 (real ratio is even lower)
We tax ourselves £30/tonne CO2e and donate the money to support the incredible work of SolarAid
We positively and negatively screen all clients to ensure that our work is making a positive impact
We host all of our own websites (including dev sites) on energy efficient servers using 100% renewable energy
We share knowledge, experiences and inspiration on how to use business for good via published articles, presentations and our Wholesome Business podcast
We have a genuine open hiring policy, partner with Breaking Barriers in our recruitment and celebrate diversity
We provide staff with free access to London’s Santander Cycles
We provide staff with rewards for using renewable energy at home
We actively promote green web design, calculating the approximate energy consumption and carbon emissions of all websites that we work on
We donate money to good causes including membership of the Surfers Against Sewage 250 Club, Excellent Development and causes, projects and campaigns selected by the team
All of our internal web projects are released as open source
We use second hand equipment where available and donate used computers to Computers 4 Africa
We prioritise efficient, low emission transport and never fly for business
We minimise printing, use recycled, organic and/or FSC certified materials for all printed goods where possible and strive to use only vegetable based inks
We use low impact shared office space powered by renewable energy
We only serve low impact, healthy, plant based food when catering for company events and prioritise suppliers and brands committed to organic, fair trade and low food waste
We enable genuine flexible working with the aim of promoting happy, healthy life balance
We are a Certified B Corporation and support the B Corp movement and business community wherever we can
We are members of 1% for the planet, giving back 1% of our annual sales to support nonprofits focused on the environment