Our business was designed with the objective of using business as a force for good in the world, specifically helping to demonstrate how business can work to protect the natural environment. As a small business we have shown creative leadership in how to operate a low carbon business model and are proud of what we have achieved so far.
However, we cannot rest on our laurels. When we formed the company in 2007 we did not understand the urgency of climate change as we do now. Today it is clear that there is a Climate Emergency that will require immediate and radical action by all businesses, including ours.
Based on the scientific facts we know today, it would be a breach of our duties as directors of the company and custodians of our stakeholders’ interests to continue as though there is not a Climate Emergency.
This Declaration requires that the entire business design be optimised in the context of a Climate Emergency, with climate impacts being prioritised in all key decisions. It authorises and encourages all team members to openly challenge the directors on decisions or aspects of our business that may not be appropriate in this Climate Emergency.
We have committed to maintain our carbon neutrality as a minimum standard. A Climate Emergency requires us to also commit to taking positive action, so we are also pursuing ever greater efficiency and seeking ways to contribute to the decarbonisation of the economy wherever we can.
We must deliver value to our customers and society, and provide a meaningful livelihood to our team in a way that permits and promotes a healthy planet for future generations. This is our challenge.
To ensure transparency and accountability, we will publish an annual climate report, detailing the impact of our activities (positive and negative) on the climate, as well as any conflicts of interest relating to the work we do.
Tom and Vineeta Greenwood
Co-founders & Directors