Tribe Impact Capital
Making positive impact investments more personal
Project overview
Tribe was the UK’s first impact wealth manager, helping people invest their money into causes that match their values. With a supply chain made up mostly of fellow B Corps with a similar commitment to sustainability, Tribe only build portfolios that have positive impact.
With a mission so aligned with our own, we were delighted to help Tribe update their website in line with their new branding, placing their customers’ values front and centre with clients as the heroes of the new website’s user experience.
Features
- Dynamic design in line with new brand guidelines
- Accessible Glossary with integrated tooltips
- Flexible, intuitive CMS experience
- Custom website carbon widget that calculates CO2 per visit
0.2g
CO2 per homepage view
97%
Homepage Lighthouse Accessibility Score
95%
Homepage Lighthouse Performance Score
Dynamic design
Tribe had recently updated their branding, working with sustainable creative agency Wolf & Player.
Working within these brand guidelines, we created a dynamic new website design, using custom animation to highlight Tribe’s purposeful mission.
We designed and developed a custom block to house The United Nations Sustainable Development Goals (UN SDGs).
These goals guide Tribe’s investments and allow investors to identify what impact they wish to have on the world.
Tribe has four Impact Themes, which they can attribute to every investment made.
Accessible Glossary with integrated tooltips
Tribe are on a mission to educate and remove jargon from their site.
To help with this, we designed and developed a custom accessible Glossary that includes explanations of some of the terms used in impact investing.
To help make the Glossary even more impactful, we created integrated tooltips that can be added to specific phrases all across the site.
In any post on the Impact hub, visitors can hover or tab a phrase that is underlined to see an explanation.
Each explanation also includes a link to the Glossary where they can read more.
Impactful news hub
Tribe wanted to ensure that their latest news, including pieces highlighting their impact credentials, would be highlighted upon landing on the new site.
We created the ‘Impact Hub’, using a flexible blog template, that would make it easy for the team at Tribe to add and update as needed.
The new website beautifully conveys the mission and values that are so important to Tribe’s message, right down to the custom website carbon icon, demonstrating how their website also reflects their sustainability values.
The end result is a striking site, that now immediately demonstrates to those who land on the site why they should choose to ‘join the tribe’.
Tribe Impact Capital have a great mission and approach to investing. They wanted to keep their new website jargon free, however, with the industry that they are in, there are phrases that need further clarification. It was great to design and develop the Impact Phrasebook with integrated tooltips for them. It acts as a source of truth for their impact investing terminology, and I love how it works.
