UK Young Academy

Launching a new initiative by the Royal Society and six partner academies

Image of the UK Young Academy website homepage

Project overview

The UK Young Academy is an exciting new initiative from the Royal Society, working in partnership with six other academies from across the UK and Ireland. The Academy gives a voice to those early in their career, who are passionate about societal change. Being in its infancy, the organisation needed a platform to help them reach potential members – emerging leaders who have already made significant contributions in their field.

We are proud to have led on this project, from developing the UK Young Academy’s brand, to designing and creating their first website.

Features

  • Development of a bold new brand
  • Dynamic menu transitions
  • Custom brand animations
  • A flexible editing experience

0.25g

C02 per homepage view

100%

Lighthouse Accessibility score

1.2s

Page load time

Image of the UK Young Academy website homepage

Developing a bold new brand

To develop the brand of this new organisation, we needed to work with all stakeholders, which, as well as the Royal Society, also included the Academy of Medical Sciences, the British Academy, the Learned Society of Wales, the Royal Academy of Engineering, the Royal Irish Academy and the Royal Society of Edinburgh.

 
Image of a brand 'mood board', demonstrating the bold brand colours of yellow, orange, black and green, with notes on about the brand 'personality'

To help us understand what the UK Young Academy should be, and who its members will be, we surveyed all stakeholders, and then presented them with a brand survey insights presentation, ahead of our in-person discovery workshop.

Image of the results of our brand research, as a yellow bar chart

Defining the audience

Following the presentation, we held a hybrid discovery workshop at Somerset House, with stakeholders joining both in person and digitally.

During this interactive session, we shared our thoughts and questions to ensure we had a good understanding of the new brand, and defined user personas accordingly.

Image of the miro board - an online whiteboard with sticky notes in various colours - from the discovery session

A bold brand identity

Before finalising the new brand identity, we shared several options with all stakeholders, and, following feedback, we produced a brand identity deck, before fine-tuning our work to create the UK Young Academy’s brand guidelines.

Image of the brand guidelines - a white book with the bold yellow and orange stripes representative of the brand, on the right hand side.

Bringing the brand to life

Alongside the development of the physical branding for the UK Young Academy, including their business stationery, we also created the wireframes for the new website.

Image showing the brand in use for the UKYA stationery

Our focus for the website was on creating a dynamic design that would appeal to the wide ranging audience the organisation wanted attract.

Image of the new website, demonstrating the simple menu and ease of navigation

Strong menu transitions highlight the ease of navigation throughout the site.

We also developed subtle custom animations that appear on scroll, to delight, making the website an inviting online experience for all who visit.

Image of the appointments committee page (a black and white page), showing the subtle stripe animations that load on the left hand side as the page loads,

It was a huge pleasure to work with the team on the UK Young Academy website, taking their vision through our full brand process. The end result is a brand expression that is energetic, innovative, collaborative and modern. Celebrated across the organisation, the new website is already attracting members – beginning the first chapter in an incredible story.

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Dom