Lavazza
Supporting Lavazza on their journey towards digital sustainability
Project overview
Lavazza, a global ecommerce coffee company, chose Wholegrain Digital to assist them in embracing digital sustainability and reducing their digital carbon footprint. The project involved quantifying Lavazza’s annual carbon emissions using our Website Carbon methodology, reviewing high-impact website pages, and providing recommendations for improvement.
Additionally, we supported Lavazza’s senior leadership team in creating a presentation on digital sustainability for digital and tech events, aiming to raise awareness among other local businesses and organisations.
Features
- Annual in-depth Website Carbon audit
- Minimising digital carbon emissions
- Average A- carbon rating across webpages
14%
reduction in digital CO2 emissions YoY in 2024
0.28g
Av. carbon footprint per page view
14%
reduction in annual energy consumption YoY in 2024
Website carbon audit
To understand Lavazza’s website’s environmental impact, we performed a comprehensive Website Carbon Audit. Given that Lavazza was in the process of developing a new website, we compared the old and new designs to assess their sustainability.
Design and Development review
Following the Website Carbon Audit, we focused on reviewing the pages that contributed significantly to Lavazza’s annual carbon emissions. Our team of design and development experts manually analysed these pages and created a list of recommendations to enhance their efficiency, user-friendliness, and sustainability.
Ongoing consultancy
In addition to the website-related initiatives, we also collaborated with Lavazza to design a new sustainability page, showcasing the possibilities for making their website as sustainable as possible. Although some of these suggestions couldn’t be implemented due to the recent website launch, they served as concept designs for future reference.
Digital Emissions of Email Marketing
Understanding the significance of email marketing in Lavazza’s operations, we helped them calculate the carbon emissions associated with their marketing campaigns. We offered recommendations for making future email campaigns more sustainable and low carbon, contributing to Lavazza’s overall sustainability goals.
Climate Change & Technology Presentation
Recognising the important connection between the online world and climate change, we arranged a presentation on this subject for Lavazza’s global teams. Led by our Digital Sustainability Lead, Marketa, the presentation emphasised the impact of technology on the environment. By merging these two crucial topics, we highlighted the importance of prioritising digital sustainability and informed decision-making.
Ongoing Audits
Since 2022, we’ve performed annual Website Carbon audits to benchmark performance and measure the digital sustainability driven changes Lavazza’s team make. The 2022 audit provided a blueprint of where to focus efforts when building their new website and the 2023 audit set the benchmark for that new site. The 2024 audit demonstrated that Lavazza reduced digital carbon emissions and electricity usage by 14% and their average webpage is an A- grade on Website Carbon Calculator. This is epic news! However, digital sustainability is a journey not a destination. Based on Tommy’s, our Technical Delivery Lead, recommendations – there is still opportunity for Lavazza to optimise their busiest pages to continually minimise the carbon impact of their site, while simultaneously improving the user’s experience and site performance. Lavazza is working with their internal developers to implement the changes and are committed to sustainability being embedded at all stages of their business operations.
Incorporating sustainability into everything we do is an investment into our future. We started collaborating with Wholegrain Digital, and they helped us calculate the carbon footprint of our websites, raise awareness on the subject and gave us a list of specific tasks to reduce our impact.
