Moving a positive movement business online

Image of the heartcore homepage

Project overview

Heartcore offers dynamic pilates – with a difference. In their own words, they draw on the most effective elements of Pilates, the wisdom of yoga and the joy of free movement to offer a truly unique workout experience. 

At the start of the pandemic in 2020, Heartcore – along with the rest of the fitness industry – had to close their physical spaces and move their entire business online. As a result, there was a sense of urgency with this project, and, working alongside  Yonder Consulting and Reflect Digital, the project team developed a real sense of community.

The result of this cross-company collaboration is a beautiful, accessible site that really brings Heartcore’s positive movement philosophy to life.


  • Mindbody integration
  • Subtle transition and animations
  • Video content




Lighthouse Accessibility score


Page load time

As the need for this new site was based on a whole new way of operating as a business, we got all parties involved in an in-depth discovery session, looking at both existing and potential new clients, and how they would potentially use the website, to ensure that we created a smooth user experience for all.

Mindbody integration

The Heartcore team uses Mindbody, business management software designed for the fitness industry.

We integrated the site with Mindbody so that customers can easily purchase memberships directly through the website, manage their account and book classes online.

Image of difference pages of the Heartcore site displayed on mobiles, showing how to book classess

Subtle transitions and animations

The new brand – Heartcore’s refreshed visual and verbal identity, developed by Yonder – was positioned around the idea of their core value of ‘Positive Movement’.

We wanted to bring this to life, so we worked with Yonder to incorporate movement into the site, through subtle transitions and animations.

Image of the meet the team page displayed on a tablet and another page displayed on mobile

Captivating video content

To bring further visibility to the positive movement Heartcore creates, Yonder produced some beautiful video content showcasing Heartcore’s classes. We built this into the site, most notably on the homepage.

Image of the Heartcore 'Our Method' page

I’ve loved working with the Heartcore team as I really do believe in the power of positive movement. During a year where we’ve all been confined to our homes, getting moving has never been more important. And Heartcore is solely devoted to that cause.

Nick Hart, Wholegrain Project Manager

Here at Wholegrain, we put sustainability at the heart of everything we do. And sustainability is not only about reducing our impact on the environment, but also about how we treat ourselves, and each other.

Positive movement is vital for maintaining our mental health at this time, and working with this team was a wonderful, worthwhile experience.

We needed a digital agency who we could trust to launch our new website in time. What we found in Wholegrain is so much more! The Wholegrain team is dynamic, generous, knowledgeable, organised and a total joy to work with — we consider them an extension of our in-house brand team, rather than an agency.

Kerry Budd - lady smiling

Kerry Budd