A fast website that tells Red-Inc’s sustainability story

RedInc website screenshot

Project overview

We’re pleased to share the story of another B Corporation collaboration, which is both how we came to know sustainable stationers Red-Inc, and representative of the work we love to be part of – creating sustainable websites for businesses that care about people and planet.

We met Red-Inc Founder and Managing Director Adam Huttly through the B Corporation community, and have now long been active supporters of the company’s sustainable office supplies.


  • Clean design
  • Lean code
  • Modular and customisable
  • Our fastest website yet!


EyeQuant Clarity Score

0.9 secs

Fully loaded time


c02 per page view

When Adam approached us about updating the company website, we couldn’t wait to share their story. We were even more excited that the new website launched just in time for Red-Inc’s nomination for the Global Good awards in June 2019!

Image of Red Inc website showing how many trees have been planted, with volunteering info displayed on a mobile

The Brief

Red-Inc has grown considerably in recent years, working with increasingly high profile clients, but the website had not grown with the business.

The old site didn’t reflect Red-Inc’s professionalism, nor did it effectively showcase the company’s mission and values. The site was also slow to load, and did not cater to mobile users.

“Communication was constant and made the process worry free.”

Adam Huttly, Founder and Managing Director, Red-Inc
Red inc website in mobile

The breadth of experience pulled in during the build was simply amazing. They were upfront about cost and nothing came as a surprise. The team are all very talented in their given areas and work succinctly.

Adam Huttly, Founder and Managing Director, Red-Inc

Using our efficiency by design process, this is one of the lightest websites the Wholegrain team has ever built. Fully loaded speed is now just 0.9 seconds – a vast improvement from the old website’s previous load speed of 2.9 seconds.


A collaborative approach

Starting with some basic design concepts, we worked collaboratively on the new website design, bringing it more up to date and professional, and ensuring that the main focus was on what makes Red-Inc different to their competitors. We also made it easy for the Red-Inc team to update as needed, creating the new site using flexible content blocks. This future-proofs the site and allows Red-Inc the freedom to grow.

Aside from being excellent value for money, the story we wanted to tell was exactly how Red-Inc is a ‘planet positive’ business.

Red Inc website in mobile and tablet

To illustrate this point visually, we added an animated statistic block on the homepage, showing how many trees Red-Inc have planted on behalf of their clients, and how many acres of rainforest that equates to having protected.

Further information on how Red-Inc can help businesses save on both cost and environmental impact is highlighted at the top of the homepage with a call to action, which clearly invites people to find out why they should buy from Red-Inc.

Visit the site

We now have a beautifully finished website that tells our story, a story that is constantly evolving. Its responsive, fast and we can edit every single section of it – in house.

image of adam huttly of red-inc

Adam Huttly