Our Philosophy

Since we were founded in 2007, we have been driven by a belief that business can be a force for positive change in the world


Our mission is to be a model for how businesses can help create a genuinely more sustainable and equitable world

Open   Caring   Positive   Brave

Our values underpin everything we do, from the services we offer to the clients we work with and the staff we hire. Learn more about what our values mean to us


Measurable Goals


To reduce our carbon emissions from operations (CO2/£ revenue) by at least 10% every year and become a truly zero carbon business by 2026


To reduce the CO2/page view of all new websites by 20% compared to the previous website or nearest competitor (whichever has lower emissions)


To increase the proportion of our client’s websites using web hosting powered by renewable sources to 50% by 2020 and 100% by 2026

Positive Actions

Our philosophy might seem abstract from our core business as a WordPress agency, so here are some tangible examples of how we are living our philosophy in practice.

  • We are a certified living wage employer and have an industry leading maximum wage ratio of 3 (real ratio is even lower)
  • We tax ourselves £30/tonne CO2e and donate the money to support the incredible work of SolarAid
  • We positively and negatively screen all clients to ensure that our work is making a positive impact
  • We host all of our own websites (including dev sites) on energy efficient servers using 100% renewable energy
  • We share knowledge, experiences and inspiration on how to use business for good via published articles, presentations and our Wholesome Business podcast
  • We have a genuine open hiring policy, partner with Breaking Barriers in our recruitment and celebrate diversity
  • We provide staff with free access to London’s Santander Cycles
  • We provide staff with rewards for using renewable energy at home
  • We actively promote green web design, calculating the approximate energy consumption and carbon emissions of all websites that we work on
  • We donate money to good causes including membership of the Surfers Against Sewage 250 Club, Excellent Development and causes, projects and campaigns selected by the team
  • All of our internal web projects are released as open source
  • We use second hand equipment where available and donate used computers to Computers 4 Africa
  • We prioritise efficient, low emission transport and never fly for business
  • We minimise printing, use recycled, organic and/or FSC certified materials for all printed goods where possible and strive to use only vegetable based inks
  • We use low impact shared office space powered by renewable energy
  • We only serve low impact, healthy, plant based food when catering for company events and prioritise suppliers and brands committed to organic, fair trade and low food waste
  • We enable genuine flexible working with the aim of promoting happy, healthy life balance
  • We are a Certified B Corporation and support the B Corp movement and business community wherever we can
  • We are members of 1% for the planet, giving back 1% of our annual sales to support nonprofits focused on the environment



CALL 0207 112 8240

All of our work includes honesty, peace of mind and free hugs as standard.