Creative digital campaigns for a greener clean
The brainchild of two friends who wanted to create nontoxic, biodegradable natural cleaning products that still look and smell good, Method Products was born in 2000, quickly expanding to the UK and Canada in 2005.
In 2012, Method Products joined the Ecover Group, a global organisation focused on sustainability. Ecover and Method Products now form the world’s largest green cleaning products company by sales. We love to work with fellow purpose-led organisations, and closely identify with method’s Business for Good ethos, which is aligned with our own commitment to having a positive impact on the world.
- Product launch
- Campaign launch
A speedy solution for international expansion
Our relationship with method began in 2014, when they were just expanding into Europe and needed new websites for each country. Although they did have a theme for their USA website, this wasn’t compatible with a multisite installation so they couldn’t replicate it for Europe. With a fixed deadline looming, they reached out to us for a speedy solution. By converting their provided theme into a multi-user installation and adding the WordPress multilingual plugin (WPML), we were able to launch their site in record time, and well within their deadline.
“Super helpful, friendly and professional, perfect combination. Wholegrain have been key partners for me and the team as we looked to drive efficiency moving to a WordPress platform and deliver an efficient roll out of a new European website for method.”Peter Rosier, European Digital Manager, Ecover and Method
An ongoing partnership
Since our initial introduction, helping method launch into Europe, we have partnered on several exciting projects. As well as providing ongoing support and maintenance for all of method’s european sites, we have also re-designed and updated the the method website on a regular basis to support various collaborations and new product launches, all detailed below. We really love creating designs that showcase method’s gorgeous eco-friendly products that look and smell delicious and, importantly, actually work (yes, we do use them!).
We created a dedicated page for method’s 2019 collaboration with Morag Myerscough, a designer and artist who is well known for big installations, which include several social projects in hospitals and schools.
Morag’s collaboration with method was on a much smaller scale, with the intention being to bring a little joy to everyday life. Morag’s bold designs are a perfect match for method’s limited edition watermelon scent range and the website design for this page reflected Morag’s work. As an engaging introduction to this collaboration, a video of Morag sharing her thoughts on the project takes centre stage.
The product images animate on hover, and clicking on them takes the user to the method shop to make a purchase. We also added a clear call to action at the end of the page, reminding people that this is a limited edition design, and taking them through to the chosen retailer where they can purchase a range of limited edition method products.
Following the launch of method’s ‘Look Good, Do Better’ campaign in 2018, which focuses equally on the products and the eco-credentials of those who use them, we created a brand new ‘Mixology’ page for method’s laundry range to highlight their newly launched fabric softener.
Taking inspiration from the product design and, as always, keeping the focus on method’s products, we created a dedicated page, which highlighted how this new range of fabric softeners can be mixed and matched with the existing laundry detergents. We kept the design simple, with fresh natural images and the eye-catching colour palette recognisable as part of the method brand.
This dedicated page features the entire range, with images that change on hover from the product to the natural image that represents it. Clicking on the image takes the user through to the shop to purchase their preferred ‘mixology’ combination.
In 2018, we created a page for the limited edition Rose Gold collection, which raised the status of household cleaning products to gorgeous household accessories.
Designed to complement the ‘hot’ materials of the year, the Rose Gold collection represented a touch of luxury with a practical application. And, of course, it had the naturally derived, gorgeous smelling ingredients that method customers know and love.
For this campaign we kept the design simple, extending the stunning design of this range to the website page. We added subtle animation to the homepage, ensuring that focus is on the product design.
Super helpful, friendly + professional, perfect combination.