The Bromley Trust

A contemporary website refresh for an established charity trust

Image showing The Bromley Trust homepage

Project overview

The Bromley Trust is an independent charitable grant-making trust, established by Toby Bromley in 1989 to help offset ‘man’s inhumanity to man.’ A London based organisation, The Bromley Trust fund registered charities across the UK with a focus on funding human rights and prison reform work. Priority is given to supporting small, specialist charities and they also work in partnership with other funders to bring about change in these areas.


We started working with The Bromley Trust as part of their modernisation process, to bring their online presence up to date. The website had not changed since the early years of the charity, so we helped them refresh their digital brand identity with a new site that now better reflects their vision and purpose.


  • Full design refresh
  • Grant eligibility quiz
  • Link to grant data on 360Giving


CO2 per page view


Lighthouse Accessibility score


Page load time

Our shared commitment to accessibility and sustainability were built into the project from the start, and we’re proud our new site is 96% cleaner than the average. We also hope the improved clarity enables charities to save valuable time.

Laura Roling, Director, The Bromley Trust

Full design refresh

The original website for The Bromley Trust had been created in 1999 and had not been updated since. The site was therefore very out of date, and also difficult to update – often requiring html coding in order to make any changes to it. Building the new website on WordPress means that the team can now easily update it, without needing any html knowledge.

As the site did not reflect the charity’s current priorities, we started at the beginning by refreshing the logo, to ensure that it reflects the areas of interest that the charity now supports.

Image showing two tablets, one displaying the Bromley Trust's homepage and one slightly behind, displaying a page showing the trusts aims and objectives, with the site menu on the left hand side

The new design is also much more intuitive, clearly outlining the Trust’s funding priorities and charitable work, so that potential partners and other funders can see the impact of their donations.

For transparency, we also helped the Trust create a page outlining an overview of where they publish all of their grants publicly, with a link to the full information on their 360Giving site.

Image of 3 mobile devices, each displaying a different part of the funding process - the 360Giving data information, the eligibility form and the links for the funding application forms

Grant eligibility quiz

To screen potential applicants to ensure that they meet the relevant criteria for grants before they begin the application process, we translated simple logic into a short interactive checklist form using Gravity forms. 

Any potential applicants can now complete this short form to check their eligibility, before being given access to the full Grant application form, which links to a Formstack form that is in turn linked to the trust’s Salesforce for Grantmakers database. This additional screening step makes the application process more efficient for both the trust and charities applying for funding.  

We want to send a shout out to the amazing team at Wholegrain Digital. Their expertise, flexibility and all round loveliness made working with them on it a real pleasure. We wouldn’t hesitate to recommend them.

Laura Roling