Article 39

Collaborative child friendly UX design

Rights4Children website screenshot

Project overview

Taking their name from the United Nations Convention on the Rights of the Child (UNCRC), which entitles children and young people who have been abused or neglected to recover in environments where their health, self-respect and dignity are nurtured, Article 39 is a charity that fights for the rights of children living in state and privately-run institutions.


  • UX
  • Custom Design
  • Responsive Theme Development
  • User Testing

Working with Article 39 to create a site that better educates children about their rights and how they can assert them, was an immensely rewarding project. Our designer Gaurav couldn’t have put it better when he said:

“Having a direct connection with a child in difficulty is by far one of the most rewarding projects I’ve been involved with. Knowing that you’ve made a difference to their lives because of a website is huge.”

Rights4Children mobile screenshot

Project background

The Article 39 team reached out to us at the start of 2018, asking for our help to launch a website before the start of the summer, to directly appeal to the children that need their support.

The target audience was to be children in institutional care and custody, who are between the ages of 12 and 18 years old. So as well as being the best online resource for information around children’s rights, it also needed to be engaging to this age group, and easy to use.

The Children

In a first for us, this project involved the target audience – the vulnerable children who would be likely to use the completed website – right from the start.

Each section of the site is based around topics that the children said were important to them, and it was the children who selected the icons for each section from our designs, with young people from Lincolnshire secure unit even designing the prototype for the ‘Your life, your feelings’ section!

It was a privilege to be able to work so closely with these children, and really helped us to better understand what they needed from the website.

faces used on rights for children website

The Challenge

When starting a project, we often begin with some indication of branding or even an existing website to use as a foundation or inspiration for the new site. In this case, we were starting with no frame of reference when it came to design. This was both a challenging and exciting prospect for our team!

Our Approach

In order to make sure the website achieved its objective of getting digestible information to vulnerable children as quickly as possible, we needed to be clear on what was important to the target audience of young people, who would mostly be accessing the site using their phones. The main points to consider included:

  • Ensuring extremely fast loading times
  • Ability to access content quickly, on poor mobile network speeds
  • How to make long-form text engaging on a mobile platform
  • How to make the site equally engaging to adult carers.

With these points in mind, our team created a very simply designed website that would appeal to both adults and children, and be easy to use.

rights for children face feedback scale

The design process was collaborative and iterative, involving our team, the team at Article 39, and of course the children who would be the site’s end users. At each stage, we updated the designs based on feedback received, until we all agreed that we had created a high quality site that was simple enough for even the youngest children to use. A straightforward navigation menu with simple visual sub-menus makes it quick and easy for children to find the information that they need. To ensure the content is delivered as fast as possible, all of our assets are heavily optimised SVGs, allowing the focus to remain on the content that they visit the website for.

The children were particularly impressed with our special features, including the ability to hover over potentially unfamiliar words or phrases, to bring up a description of what they mean, which they said was “cool.” They also loved being able change the background colour of the website via a colour-changing palette next to the menu.

The background colour picker was a favourite with our testers.

Mobile First

To make the mobile design as lean as possible, we went for a linear approach, and the end result was ‘a game changer’ for those young people who tested the site before launch. As expected, this platform was their preferred option, with the children saying that it was the easiest way for them to access it.

The Results

The new website we created feels warm and caring, and is professional enough for older children and adults, while at the same time being fun and engaging, and easy to use for a younger audience.

But that’s what we think. The best feedback we could have received came of course, from the children we designed it for, who said:

“I would recommend it to anyone that is in care and going through hard times.”

“It’s got a lot of things that helps, all of it helps.”

“It would have been useful to have a website like this when I first arrived at my secure children’s home.”

“I think the information in this website would allow me to make better choices if I felt I was being unfairly treated”

Rights4Children screenshot

And Ella, aged 18, who used to live in children’s homes, rang Article 39 directly to say that the website is “brilliant”, will help so many children and young people and she can’t wait to tell everyone about it!

If you know of any young people and/or their carers, for whom this website would be useful, please do share it with them.


Visit the site


It’s been wonderful working with such a skilled, generous and respectful team who were consistently responsive to children and young people’s ideas and feedback.

carolyne from article 39

Carolyne Willow