Tom is our co-founder and sustainability nut.
Active in the sustainable design scene in the early 2000’s, he is the author of the book Sustainable Web Design. He also wrote the sustainable design chapter for the book Design & Designing: A Critical Introduction and had graphic design work featured in the Harper Collins Big Book of Green Design.
Keen to test his hypothesis that “sustainable business” was not an oxymoron if sustainability was designed in, he co-founded Wholegrain together with his wife Vineeta and was Managing Director from 2007-2023. He has now handed the baton to Chris Lewis and continues to support the evolution and impact of Wholegrain on a number of levels.
Tom spearheaded our initiatives to put sustainability on the agenda of the digital sector, leading the creation of the Sustainable Web Manifesto and Website Carbon.
He has presented at events internationally including An Event Apart, Brighton SEO and WordCamp Europe, has been featured in films for the BBC and CNN, and is a regular guest on tech and sustainability podcasts. He also writes regular articles about design, business and sustainability on our blog, in his Oxymoron newsletter and in many other publications.
Talks, interviews and articles
- Interview
BBC Politics Live: Can the internet go green?
- Talk
Sustainable UX for everyone
- Interview
Forbes: The Keys To Sustainable Web Design For Every Business
- Interview
CNN: Do the 1990s hold the key to sustainable websites?
- Podcast
Social Entrepreneurship & Innovation Podcast Episode #226
- Talk
How to attract big name clients with LOVE
- Article
Louder Than Ten: Having the guts to say no to bad money
- Talk
Zero Carbon WordPress
- Interview
Velocitize Talks: Tom Greenwood on using web technologies for good
Blog posts by Tom
