Tom Greenwood

Tom is our co-founder and sustainability nut.

Active in the sustainable design scene since the early 2000’s, Tom was keen to test his hypothesis that “sustainable business” was not an oxymoron if sustainability was embedded at the core. He therefore set off to co-found Wholegrain Digital together with his wife Vineeta and led the company as Managing Director through its many pioneering initiatives from 2007-2023. He has now handed the leadership baton to Chris Lewis and Georgie Monaghan and continues to support the evolution and impact of Wholegrain on a number of levels.

Tom spearheaded our initiatives to put sustainability on the agenda of the digital sector, leading the creation of the Sustainable Web Manifesto and Website Carbon, not to mention literally writing the book – Sustainable Web Design.

He has been a keynote speaker at a number of conferences and presented internationally at events including An Event Apart, APIdays, Digital Ethics Forum, Brighton SEO and WordCamp Europe.

He has been featured on BBC and CNN as well as in the documentary ‘Net Zero: A Digital Journey‘ and the forthcoming feature documentary about ethical business, ‘Responsible’.

He is a regular guest on tech and sustainability podcasts and writes about design, business and sustainability on our blog, our Curiously Green newsletter and in his Oxymoron newsletter on Substack.

He is open to speaking opportunities that push boundaries in promoting consciousness, ethics and sustainability in business, design and technology.