Tom Greenwood

Managing Director
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Tom is our co-founder and sustainability nut.

Active in the sustainable design scene in the early 2000’s, he created the first online sustainable design guide at and is author of the book Sustainable Web Design. He also wrote the sustainable design chapter for the book Design & Designing: A Critical Introduction and had graphic design work featured in the Harper Collins Big Book of Green Design.

Keen to test his hypothesis that “green business” was not an oxymoron if sustainability was designed in from the outset, he co-founded Wholegrain together with Vineeta.

As Managing Director it’s his job to “manage the direction” of the team and ensure that we are always sailing towards a new utopia, delivering true value to our clients, quality of life to our team and always staying true to our mission.

He’s spearheaded our initiatives to put sustainability on the agenda of the digital sector, leading the creation of the Sustainable Web Manifesto and Website Carbon. He gives presentations and writes regular articles on design, business and sustainability.

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Next, meet our Digital Designer, Dom

View Dom's profile

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