Tom is our co-founder and sustainability nut.
Active in the sustainable design scene in the early 2000’s, he created the first online sustainable design guide at espdesign.org and is author of the book Sustainable Web Design. He also wrote the sustainable design chapter for the book Design & Designing: A Critical Introduction and had graphic design work featured in the Harper Collins Big Book of Green Design.
Keen to test his hypothesis that “green business” was not an oxymoron if sustainability was designed in from the outset, he co-founded Wholegrain together with Vineeta.
As Managing Director it’s his job to “manage the direction” of the team and ensure that we are always sailing towards a new utopia, delivering true value to our clients, quality of life to our team and always staying true to our mission.
He’s spearheaded our initiatives to put sustainability on the agenda of the digital sector, leading the creation of the Sustainable Web Manifesto and Website Carbon. He gives presentations and writes regular articles on design, business and sustainability.
Talks, interviews and articles
- Interview
BBC Politics Live: Can the internet go green?
- Interview
Forbes: The Keys To Sustainable Web Design For Every Business
- Interview
CNN: Do the 1990s hold the key to sustainable websites?
- Interview
Velocitize Talks: Tom Greenwood on using web technologies for good
- Talk
Sustainable UX for everyone
- Talk
Zero Carbon WordPress
- Talk
How to attract big name clients with LOVE
- Article
Louder Than Ten: Having the guts to say no to bad money
- Interview
B Corps: How do you choose the right candidate for the job?
Blog posts by Tom
