Wholegrain Digital launches SalonQP

Written by Vineeta G - November 11, 2014

Known by luxury watch aficionados the world over, SalonQP is the UK’s premier watch exhibition, where the latest releases – from both well-established and independent watchmakers – take place in the beautiful surroundings of Chelsea’s Saatchi gallery.

A few months back, we were approached by QP magazine – the authoritative British voice in watch media and part of the Telegraph Media Group – with an exciting brief: to build the home for two of their projects, SalonQP and QP magazine itself.

The latter, which takes its title from the abbreviation for Quantième Perpétuel – the French term for perpetual calendar – was founded back in 2003.
Over a decade old now, and out six times a year, this well-established publication features some of the most experienced and in-demand writers in the horology and luxury worlds.

Successfully delivering an engaging editorial style – which covers design, brands, auctions, collecting, technology and history – we have embraced this double project with much enthusiasm.

Wholegrain Digital - SalonQP


The design brief for SalonQP was to produce a magazine style website – in the same aesthetic of the print version of QP magazine – which would serve as a calling card for the exhibition, showcasing the latest industry releases and offering visitors a well-designed map to the event.

To match the style of the magazine, we’ve considered both the typography and the colourway – which consists of black, grey, and QP’s trademark red – and the end result is clean, grown-up, and as luxe as the timepieces featured in the exhibition.

Wholegrain-Digital - SalonQP - Screenshot