A few months back, we were approached by QP magazine – the authoritative British voice in watch media and part of the Telegraph Media Group – with an exciting brief: to build the home for two of their projects, SalonQP and QP magazine itself.
The latter, which takes its title from the abbreviation for Quantième Perpétuel – the French term for perpetual calendar – was founded back in 2003.
Over a decade old now, and out six times a year, this well-established publication features some of the most experienced and in-demand writers in the horology and luxury worlds.
Successfully delivering an engaging editorial style – which covers design, brands, auctions, collecting, technology and history – we have embraced this double project with much enthusiasm.
The design brief for SalonQP was to produce a magazine style website – in the same aesthetic of the print version of QP magazine – which would serve as a calling card for the exhibition, showcasing the latest industry releases and offering visitors a well-designed map to the event.
To match the style of the magazine, we’ve considered both the typography and the colourway – which consists of black, grey, and QP’s trademark red – and the end result is clean, grown-up, and as luxe as the timepieces featured in the exhibition.