Web design: More than a pretty page

Written by Rachael B. - November 4, 2015

Wholegrain Digital Co-Founder and MD Tom Greenwood is a regular contributor of advice, alongside other expert firms from across the fields of web design and development, to digital research firm Clutch.

In a recent blog post for TrackDuck on purposeful creativity, Clutch included Tom’s thoughts on web design. “In terms of our design process, we’re goal focused”, he said. Web design is not just about making a page look ‘pretty’. Great design won’t only create a beautiful website, it will also lead to the results our clients desire.

“We’re always trying to focus on what you are trying to achieve, and how we’re going to make sure that your customers find what they are looking for on your website, or your customers do what you want them to do on your website.”

-Tom Greenwood

This is what Clutch means by ‘purposeful creativity’ in web design. Clutch says, “Understanding that there is so much more to building a web site than making things look pretty is actually what separates the great designers from the good ones.” Why thanks, Clutch! You can read the full article here.

What do you think? Does your website deliver great results or is it just a pretty page?