How do you know if your eco-tourism holiday is truly sustainable?
From joining a project contributing to the conversation of desert elephants in South Africa to tree camping in the UK, ecocompanion.com offers a range of experiences and each one has a sustainability rating from bronze through to ‘elite green’, based on their World Rating System. Max and Joe explain how they developed this system, which takes a more holistic view of sustainablility. Their ratings are based on three factors: The cultural, environmental and economic impact of the experience, in order to make the eco-credentials of each of the adventures they offer truly transparent.
We also went on to discuss the ‘greenwashing’ of the eco-tourism industry, the terrible practices behind some popular tourist experiences, the potential problem with carbon offsetting and how sharing stories through social networks can help to bring eco-tourism to a wider audience.
World Rating System