Issue #72

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Curiously Green

 
 
 
 
How are big tech monopolies impacting our digital lives?
 
I’ll start this issue with a huge thank you to everyone who got in touch after the last newsletter. I’m so pleased to have kicked off the year with so much engagement. If anything you read in this issue resonates with you and you’d like to discuss, please don’t hesitate to hit reply and start a conversation.

In this issue I’ll be exploring how big tech monopolies are currently impacting the digital sector, sharing some amazing resources for developers, designers and anyone involved in site management and of course, continuing the AI discourse.

Grab a cuppa, take five (or longer) and have a read.

Until next month

Andy Davies

Curiously Green Manager – Wholegrain Digital

 
 
 
Big tech monopolies
 
 
 

The first topic is inspired by an interview I gave to online platform “RESET – Digital for Good” about Google’s stranglehold on the browser market. Their tech journalist, Kezia Rice reached out after reading my article on alternatives to Chrome from last year and we discussed how big tech platforms increasingly dominate how we spend our time online.

The way we search is a go example. Google remains the major player in this realm but increasingly, its monopolistic position is reshaping the internet. The Press Gazette recently reported a 15% dip in digital advertising revenues for The Daily Mail.  Website traffic was “adversely affected by the introduction of AI overviews by search engine providers, resulting in fewer users clicking through to news websites”.

While I’m not going to shed any tears for Lord Rothermere or the Daily Mail, I do believe that content producers should benefit from their work and that search engines should be directing traffic not hoarding it.

Interestingly the Daily Mail has seen an increase in paid subscribers which reflects a broader shift in digital revenue models. As search engines and GenAI platforms increasingly hoard engagement (which allows for increased data harvesting) subscription models are starting to gain more traction.

From larger legacy media publishers to smaller independents like 404 Media, organisations are seeing the benefits from reducing their reliance on third party digital service providers and taking increased control over how their audience accesses their content. Perhaps algorithms just aren’t what they used to be.

 
 
 

Sadly it looks likely that this monopolistic situation will get worse before it gets better. SOMO, the Centre for Research on Multinational Corporations, investigated a bumper year of mergers and acquisitions (M&A) in 2025. They report that “major tech firms acquired at least 25 companies – or their strategic assets” last year, representing a notable increase on previous years.

Google, Amazon and Microsoft, among others, are accused of avoiding legislative scrutiny by making “strategic” investments in companies rather than buying them outright. Actions such as these are seen as being ways to avoid falling foul of the Digital Markets Act in the EU and circumventing merger controls set by the CMA in the UK.

The report also notes that an alarming number of the companies acquired seem to cease offering services soon after being swallowed up. Consumer choice, competition and innovation will likely suffer as a result, while the biggest players in the market benefit from this lack of competition and the stockpiling of talent.

Corporate behaviour like this might be part of the reason countries in the EU are increasingly seeking to move away from US tech platforms to of open source or sovereign platforms. While the UK has been (unwisely?) signing deals with Palantir, France is seeking to be less dependent on overseas firms. The recent announcement that the French government would be moving to Franco-video conferencing platform Visio (not to be confused with the Microsoft software of the same name) reflects a wider trend in the EU. Similar moves being taken in Austria, Denmark and Germany among others.

 
 
 
Humane Web Resources
 

The open web was a really popular topic in the last issue and I seem to have spent the month since finding more and more open source tools that support the movement.


Take this humane web aligned tool from UX/UI designer Damien Lutz for example. His Sustainable UX Buddy tool puts “Planet-friendly design tips at your fingertips”. The tool aims to highlight impactful design decisions as you work which in turn allow the apps and sites you are designing to be more accessible, performant and inclusive while reducing their carbon output.


The next set of recommendations comes via the excellent Index newsletter from Picallili (a must read for ethical developers). Designer Scott Riley recently wrote a guest post for them recommending a series of open source design resources. I’m particularly interested in Penpot as a Figma alternative.


Yet more open source tools, this time from writer and designer Delphi. They present their collection of small, low stakes and low effort tools including image cropping, watermark generator, QR code generators and much more. With no logins, no registration and no data collection this is a little open web oasis of lovely usefulness.


A big part of the open web movement is transparency and robustness with the Internet archive performing an important role within the ecosystem. An increasing frustration while reading online articles is clicking links to supporting materials and finding that the pages or sites linked to no longer exist. Important context or information can be lost as a result. Recently WordPress’s parent company Automattic has partnered with the Internet Archive to help fix some of these issues. They’ve created a plugin that scans the links on the posts and pages on your site, looking for broken links. Where it finds them it automatically replaces the broken link with a link to a snapshot of the content on the Internet Archive.


I love the work that the team at Wagtail do the sustainability front and this article about converting image formats and optimisation levels is no exception. It makes recommendations on what level of compression to use when converting jpegs to webp and avif files. It should be noted that image formats can be a slightly controversial subject in the digital sustainability community.  If you’d like to delve into that particular can of worms, this article from Fershad Irani is a great place to start.


Finally this guide to the EUs new anti greenwashing legislation “Empowering Consumers for the Green Transition (ECGT)” is a handy primer for anyone writing about sustainability for organisations and companies.

 
 
 
The AI bit
 
 
 

The AI news in my feeds this month has been a mixture of nuanced, disappointing and down right weird.

The weird bit came in the form of Moltbook. It claims to be a social media platform for AI agents, a kind of “Robo-Reddit”. AI agents are let loose to interact, post and “learn”, with humans only allowed to watch on in wonder. The platform has led to some wild claims of it being evidence of the beginning of Artificial General Intelligence (AGI) as well as being accused of being a lot more human led that it pretends to be. Despite the grand claims, Business Insider found it boring. Now that it has hit the mainstream with an article in the Guardian it might already have had it’s 15 minutes of fame and I’ll be writing about something else equally potty next time.

Away from the madness there is nuance and thoughtfulness.  The Reframing Impact project from The Maybe (a media collective and consultancy) has an incredible line up of diverse speakers on a range of topics. It aims to offer a counter narrative to the recent AI India Impact Summit. The line up includes people like Audrey Tang, Timnit Gebru, Naomi Klein and Karen Hao and discusses topics like linguistic diversity, AI for Good, accountability, democracy and climate impacts in a way that was sadly lacking at the Indian summit. Just ask Amnesty International who criticised the summit for failing “to rein in destructive practices of governments and technology companies”.

Elsewhere the RSA is currently hosting a series of discussions about AI including a recent webinar that I attended on the True Costs of AI. I was particularly impressed by the work and insight from guest speaker Sophie Falk. Her scientific analysis on the material make up and associated environmental cost of GPU chips and data centers is ground breaking and vital.

Hugging Face have released V2 of their AI Energy Score Leaderboard with updated metrics and methodologies. Among other findings they note that the new range of reasoning models use 30 times more energy per query than none reasoning models and that this increase in energy can be much much higher than that.

Well worth checking out if you are exploring new tools and models.

Another AI platform that’s hit the news this month is the UK Governments AI Skills Hub which has launched to, lets say, mixed reviews. The TechPolicy.press platform noted the poor design and rushed feel of the portal as well as criticising the influence of corporations across the offerings. One Bluesky user documented their testing of the platform. Safe to say they were not impressed.

Finally in a story where big tech monopoly and AI collide. The MIT Technology Review reports a growing QuitGPT movement in protest at ChatGPTs increasingly close ties with the US government in general and ICE in particular.

 
 
 
Some positivity to round things off
 
  • The AI section ended quite negatively didn’t it.  Here are a couple of none tech things to remind us that small groups of determined people can change the world for the better.

    First up is an upcoming event in March from Flight Free UK. The “Night of Flight-Free Adventure” will feature 12 speakers from across the travel and adventure spectrum, each with a fascinating travel story to tell. The challenge is that each speaker has just 6 minutes and 40 seconds to tell their story, with 20 slides that scroll automatically every 20 seconds.

    If you’re looking for some low emission holiday inspiration for the coming year, grab a ticket from the link above.

  • And finally a recommendation for an amazing, positive and uplifting podcast series – Screw this lets try something different.

    All six of the episodes in series one are great but the episodes about Lawrence Weston in Bristol and Civic Square in Birmingham are reminders that small groups of people can exercise their agency and creativity to create a better world.

 
 
 
Remember to share what you’ve seen, and/or been up to this month and your plans for 2026!
 
 
 

Don’t forget, we want to hear more from you, the Curiously Green community. If you’re heard or read something that may be of interest, please share any links, and your thoughts with us.

Even better, we’d love to know what you’re working on. If you have any case studies or projects you’d like to share, or new approaches you’ve tried that may be of interest, this is a great way to share with like minded folk so please head over to our submission form and tell us all about it.

We can’t wait to hear from more of you. 💚

 
 
 
Curiously Green is curated by Andy Davies with input from the Wholegrain team and the Curiously Green community