Issue #60

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Curiously Green

 
 
 
 
What if…
 

Hello Curiously Greeners and welcome to the second quarter of the century!

Traditionally, it’s a time for intentions or resolutions for the coming year.

While I haven’t set any specific goals, I’ve resolved to ask myself two key questions throughout the year. The first is “at what cost?”. This one is an attempt to help me think about the wider or externalised costs that my actions might have. The “Scope 3” of my decisions if you will.

An example that’s pertinent to a newsletter about Digital Sustainability would be “I could ask ChatGPT this question but at what cost to privacy, copyright or the environment?”.

You’ll likely spot this type of question in my writing this year.

The second question I’ll be asking is “What if…?”.  This question provides the theme for issue #60. It’s a bit more playful and less heavy than “at what cost”, which feels more appropriate for the first newsletter of 2025.

To kick off the year in the spirit of curiosity I’ll be asking questions like:

“What if we change our relationship with enshittified digital platforms?”
“What if I’m wrong about Large Language Models (like ChatGPT)?”
“What if the clean energy revolution continues to accelerate?”

Here’s to a fascinatingly curious 2025, full of “What ifs” and the journeys they take you on.

Andy

 
 
 
What if’s from the Green Web
 
What if digital marketers fought back against enshittification in 2025?
 

What if digital marketers fought back against enshittification in 2025?

 

Tim Frick and the team at Mightybytes have produced this brilliant roadmap to a more human centred, impactful and non-extractive form of digital marketing. Among the practical suggestions are how to take a more sustainable approach to content and rethink the value of your retained data.

What if we all did one of their suggested actions in 2025?

 
What if we voiced our opinion on copyright and AI in the UK?
 

What if we voiced our opinion on copyright and AI in the UK?

 

The UK government has launched an open consultation on Copyright and Artificial Intelligence. The process seeks views on how the government can ensure the UK’s legal framework for AI and copyright supports the UK creative industries and AI sector together.

In this newsletter writer’s opinion, the paper is lacking in substance about the unethical and extractive behaviour generative AI platforms have displayed in the past. However the biggest omission is on the environmental and ecological impacts of generative AI.

We will add our opinions to the consultation and invite other interested parties to participate in this democratic process.

 
What if clean energy generation in the UK continues to grow?
 

What if clean energy generation in the UK continues to grow?

 

What if clean energy generation in the UK continues to grow?

Some positive news from Carbon Brief, the UK’s electricity was cleanest ever in 2024. According to their analysis the amount of CO2 per unit has fallen by two thirds in the last decade.

Renewables accounted for 45% of the energy generated in 2024 while fossil fuels generated 29%. Wind power is expected to form the backbone of the UK’s generation by 2030.

What if that meant importing biomass could become a thing of the past?

 
 
 
Quote of the month
 

" ... What if?" Through the alchemy of those two words, something new comes into the world.

 

David Morrell

 
 
 
What if I changed career in 2025?
 
A career review?
 

A career review?

 

I’m afraid there’s no sustainability related review of the month in this issue. This is mainly because we’ve all been watching Wallace and Gromit (excellent, no notes), Gavin and Stacey (ooh, cathartic nostalgia) and The Traitors (arriving to it late but completely addicted).

So in lieu of a review (poet and I don’t know it) I’ll take this opportunity to ask “What if you’re a web developer looking to build more sustainable and holistic websites who is in need of a career change”?

Well you could apply for our WordPress Developer role. If you think you’ve got what it takes, apply online via the link below!

 
 
 
Shorter notes on the green web
 
 

We want to hear from you!

 

Don’t forget, we want to hear more from you, the Curiously Green community! If you’re heard or read something that may be of interest, please share any links, and your thoughts with us.

Even better, we’d love to know what you’re working on. If you have any case studies or projects you’d like to share, or new approaches you’ve tried that may be of interest, this is a great way to share with like minded folk so please head over to our submission form and tell us all about it!

This month we’re featuring work from Thibaud and Sam who contacted us about projects they’re working on.

Get in touch if you’d like to feature next month, we can’t wait to hear from more of you. 💚

 
 
 
News from the Curiously Green community (and beyond)
 
 
 
 
What if you took some action after reading this newsletter?
 
 
 
 
Curiously Green is curated and written by Andy Davies with input & ideas from the Wholegrain team and our subscribers