Supporting Ecover’s Global Growth

In 1979, before words like ‘sustainability’ and ‘eco-friendly’ were everyday parlance, Frans Bogaerts and a team of highly motivated eco-pioneers in Belgium, had a vision.

They saw first-hand that chemicals like phosphates, in washing powder and dishwashing products, were polluting water systems and harming aquatic life. They thought the environment deserved to be treated better, so they created a phosphate-free washing powder. And Ecover was born.

Since that first pioneering washing powder, the Ecover belief of a cleaner clean has spread across the globe. Powered by plant-based ingredients, their range of cleaning products work effectively while respecting the health and wellbeing of both you and the planet. Because a healthy world begins at home.

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The Brief

Ecover needed a website that supported their growth in being the leading brand in sustainable and eco-friendly laundry products. Their new website needed to resonate with an expanding target audience and had to be able to work with a wide range of content.
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Our Approach

User Experience & Strategy. Website Design. Custom WordPress Theme. WordPress Multisite. Domain Mapping. Competitions. Ongoing maintenance

Working closely with the team at Ecover, our designers created a fun and responsive theme that aligned closely with Ecover’s marketing plans and content strategy. We then built the site and rolled it out in 10 countries, ensuring that there were no language compatibility issues and using the multisite functionality to make easy to manage the content in various regions.

The improvements to this website are ongoing. Since its launch, we have also enhanced social sharing capabilities, created a custom animated icon set, designed newsletters for special campaigns and created campaign pages.

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partnership

Our partnership has resulted in some amazing projects.

Annabel Karmel

We created a online campaign celebrating the collaboration between Ecover and Annabel Karmel, the page on the Ecover website features a custom designed video carousel and we have used various ways to create an engaging layout.

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We designed an online campaign complimenting the design of the in-store marketing. While linking in with the recently redesigned online identity. This resulted in a fresh new campaign, all the entries are captured within WordPress, which gives the team direct access to the results.

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Wholegrain have been key partners for me and the team as we looked to drive efficiency moving to a WordPress platform and deliver an efficient roll out of a new European website for method. Super helpful, friendly + professional, perfect combination.

Peter Rosier, Digital Marketing - Ecover and Method

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